By Ricky Field, Director at Northern Accountants Hull
For a long time, scale was seen as the defining advantage in accountancy. Larger firms had the brand, the resource, and the perceived credibility. However, I have seen a notable shift across the region in the last few years. Increasingly, it’s smaller and mid-sized practices that are gaining ground and in many cases, winning work that might previously have gone elsewhere.
Put simply, the market has changed, and so have client expectations.
Consistency is key
One of the biggest advantages smaller practices have is their ability to build closer, more consistent relationships with their clients.
In many cases, clients are dealing with the same people day in, day out. There’s continuity, familiarity, and a genuine understanding of the business from its